Karen Hopper

Karen Hopper serves as the Senior Director of Performance Marketing at Bully Pulpit International since May 2023. Previously, Karen held the position of Associate Director of Performance Strategy at Razorfish from July 2021 to May 2023, where responsibilities included developing cross-channel testing strategies for Citibank. Karen's extensive experience also includes roles such as Senior Data Strategist and Senior Data Analyst at M+R, where strategic leadership in digital fundraising and testing programs was a focus. Earlier, Karen contributed as a Policy Fellow at the National Council of La Raza and as an Assistant Project Coordinator for the Food Day Campaign. An academic background in Music, Political Science, and Women's Studies was completed at St. Olaf College.