Ilona MacKevica

Ilona Mackevica's work experience includes the following roles:

- Head of CRM at Bumble and Badoo since November 2017.

- Global Head of CRM at graze.com from May 2016 to November 2017.

- Head of Retention at Gametech from March 2015 to May 2016.

- Marketing Manager at Games Tech Marketing from June 2014 to March 2015.

- CRM Manager and Head of Bingo (Fixed Contract) at Ladbrokes from March 2014 to June 2014.

- CRM Promotions and VIP Manager at 888.com from June 2013 to March 2014.

- CRM Manager and Brand Manager at 888.com from April 2011 to June 2013.

In these roles, Ilona has demonstrated skills in CRM campaign planning, retention, player loyalty, user experience mapping, segmentation, and creation of personalized communications and automated protocols. Ilona has also been responsible for customer journey optimization, promotion planning and execution, analysis of marketing performance, and profitability optimization.

Ilona Mackevica's education history begins in 2001 when they attended Rīga Stradiņš University. Ilona pursued a Bachelor's degree in Public Health and completed their studies in 2005. Following that, from 2004 to 2006, Ilona attended the International Higher School of Practical Psychology in Riga, Latvia, focusing on Advertisement and Public Relationship Management. In 2012, they enrolled at London Metropolitan University, where they obtained a CIM Diploma in Digital Marketing, completing their studies in 2013.