Starting 1 July 2017, Bundesliga International is a new full subsidiary of the DFL based in Frankfurt am Main. It succeeds DFL Sports Enterprises, which was also a full subsidiary of the DFL since 2008. Since 1 January 2018 Robert Klein – formerly CCO – leads Bundesliga International as CEO. Since 2012, the company has also operated a branch office in Singapore for the Asia-Pacific region. On behalf of the DFL, Bundesliga International markets the audiovisual media rights to the games in the licensed leagues for all platforms internationally, as well as the central sponsoring rights, brand licences and digital services of the Bundesliga. Bundesliga International is responsible for international Marketing of Bundesliga and is also a service provider for over 80 national and international contractual partners.

Bundesliga games are licensed in all 211 FIFA member countries. Current licence partners include leading global media networks like FOX International Channels, beIN SPORTS and Eurosport, as well as small national broadcasters such as MAI TV in Fiji, ICRT in Cuba or RTNB in Burundi. Alongside the sustainable growth of revenue generated for the league, the international marketing activities also aim to reach global target groups. 

In the Commercial Partnerships division, TAG Heuer, one of the world's leading producers of innovative watches and chronographs, is the Bundesliga's first official timekeeper. There are also wide-ranging cooperations with sports manufacturer Derbystar, producer of the official match ball starting in 2018/19, subscription broadcaster Sky Deutschland and Topps, the official licence partner for stickers and trading cards. The longest licence partnership, dating back to 1998, is that with EA SPORTS, the producer of interactive entertainment products, whose game FIFA 18 once again features every club in the Bundesliga and Bundesliga 2.


Sports

Bundesliga International GmbH

Dr. Kristof Kanzler

Peer Niclas Naubert

Tobias Thöne

Henning Brinkmann

Kevin Sim

Chiara Omachel

Sun Fulian (Sunny)

The Content and Creative team at Bundesliga International GmbH is responsible for developing and producing engaging multimedia content that promotes the Bundesliga globally. The team creates digital content, illustrations, motion graphics, and written materials to enhance the league's international marketing efforts. They work to ensure compelling storytelling across various platforms, driving fan engagement and expanding the league's reach worldwide.

Content and Creative

Business and Marketing

Project Management

Content and Creative

About

Team members

Other teams at Bundesliga International GmbH

Business and Marketing

Project Management