Business and Marketing

The Business and Marketing team at Bundesliga International GmbH is responsible for driving international revenue growth and expanding the global reach of the Bundesliga. This team's key activities include managing and enhancing commercial partnerships with major global brands, developing business strategies in various international markets (including the Asia-Pacific region), and overseeing global licensing deals. They also handle the international marketing of audiovisual media rights and central sponsorships, ensuring the Bundesliga maintains a strong global presence across all channels and platforms.