Shin-Tsyi Yang

Shin-Tsyi Yang has extensive experience in brand management and marketing, currently serving as Head of Brand Expression at Bupa since February 2008, where previous roles included Global Brand Expression Manager, Senior Global Brand Manager, and Brand Project Manager. Prior to Bupa, Shin-Tsyi worked at Bupa Wellness as Assistant Marcomms Manager, focusing on communication strategy and marketing plan implementation. Earlier experience includes a position as Senior Marketing Executive at Vinopolis, where responsibilities encompassed campaign planning and execution, partnership development, and marketing literature production. Shin-Tsyi holds a Marketing Week Mini MBA and a BA (Hons) in Tourism Management with French from the University of Greenwich.