Jeff Sweetman

Jeff Sweetman is an accomplished executive with extensive experience in the food and franchise industry. Currently serving as Managing Director at Burger Boss, LLC since January 2024, Sweetman previously held the position of Chief Executive Officer at Born From The Lime Truck, leading it to become the top food truck in the U.S. As President and CEO of Franchise Makeovers, LLC, Sweetman specialized in scaling emerging franchises and revitalizing distressed brands. A proven leader, Sweetman held senior roles at notable companies such as Fuji Food Products Inc., Yogurtland, and Quiznos, where strategies implemented led to significant sales reversals and operational improvements. Sweetman began career at Dunkin' Brands, focusing on enhancing franchise operations and profitability. Educational background includes a Bachelor of Arts in Political Science and Government from UCLA.