Thania Farrar

Thania Farrar has a diverse work experience spanning over two decades. Thania is currently the Senior Vice President of Corporate Innovation at Burke, Inc., a position they have held since March 2023. Prior to this role, they served as the Senior Vice President of Client Services from October 2018 to March 2023. Thania also worked as the Vice President of Client Services from May 2017 to October 2018 and as the Director of Research Innovation from May 2014 to May 2017 at the same company.

Before joining Burke, Inc., Thania worked at Taylor Nelson Sofres (TNS) as a Vice President, Director from January 2008 to September 2010, where they managed a successful multi-million dollar Client Service team. Thania also served as the Multicultural Research Director from May 2004 to December 2007 at TNS, where they developed and managed a multicultural research practice.

In addition to their roles at Burke, Inc. and TNS, Thania has also held positions at Women In Research (WIRe) as the Cincinnati Chapter Lead since January 2018, at ProDatos Costa Rica as an Account Manager from August 1996 to December 1997, and at Mas X Menos Corporation as a Marketing Coordinator for Pizza Pizza from August 1995 to July 1996.

Thania Farrar pursued their education starting in 1992 with a four-year Business Undergraduate Studies program at the Universidad Internacional de las Américas, which they completed in 1996. Following that, in 1998, they enrolled in the University of Cincinnati to pursue a Masters in Business Administration with a focus on Marketing. Thania completed this program in 1999.