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Crystal Rinker

Vice President of Sales & Marketing at Burkett Restaurant Equipment & Supplies

Crystal Rinker has a comprehensive work experience spanning multiple industries and roles. Crystal has recently held positions at Burkett Restaurant Equipment & Supplies, where they started as a Digital Marketing & eCommerce Manager in April 2018 and later became the Director of Sales & Marketing in April 2019. Currently, they are serving as the Vice President of Sales & Marketing at the company. Crystal has also worked at Rowmark, LLC as a Strategic Marketing and Brand Manager from April 2016 to August 2017, where they developed and launched a B2B rewards program. Prior to that, they worked at Marathon Petroleum Corporation as a Marketing Advertising Specialist from December 2014 to April 2016, where they implemented strategic advertising initiatives. Crystal also has experience as a Brand Manager at Akzo Nobel Decorative Coatings from March 2009 to April 2011, where they led marketing efforts for Liquid Nails Adhesives, resulting in increased sales. Crystal worked as a Technical Product Manager at Diebold from May 2008 to March 2009, responsible for the product line strategy of their financial self-service software portfolio. Before that, Crystal was a Marketing Manager/Marketing Analyst at Lexmark from May 2006 to May 2008, where they developed marketing plans and played a key role in pitch meetings with business groups and strategic retail customers. Crystal'searly career includes a role as a District Sales Representative at Newell Rubbermaid's Phoenix management training program, where they drove sales and executed marketing tactics. Throughout their career, Crystal has demonstrated expertise in sales, marketing, strategic planning, and brand management.

Crystal Rinker earned their Bachelor of Business Administration (BBA) degree in Marketing & Management from the University of Kentucky, where they studied from 1999 to 2003. Crystal furthered their education by obtaining a Master of Business Administration (MBA) degree in Business from the same university, attending from 2005 to 2007.

In addition to their degrees, Crystal Rinker has also obtained several certifications. Crystal became a Pragmatic Marketing Certified professional from Pragmatic Marketing in 2008. Furthermore, they acquired the Google Analytics Individual Qualification (IQ) from the Academy for Ads in March 2018.

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Timeline

  • Vice President of Sales & Marketing

    December, 2022 - present

  • Director of Sales & Marketing

    April, 2019

  • Digital Marketing & eCommerce Manager

    April, 2018