Alex Benac is an award-winning strategist and storyteller currently serving as Vice President of Integrated Planning and Strategy at Burson, a global communications agency. They specialize in creating data-driven and insightful strategies that integrate content, creative, and analytics to influence public opinion. Previously, Alex was a founding member of Hill & Knowlton's Innovation and Creativity Hub, where they led strategies and campaigns for prominent brands such as IKEA and Coca-Cola. They earned a Bachelor of Arts in Media Theory and Production from The University of Western Ontario and a diploma in Broadcasting from Fanshawe College. When not traveling, Alex resides in Toronto, exploring the local food and drink scene.
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