David Soutoul is a seasoned data and analytics professional with extensive experience in leading data-driven strategies across the Middle East and Asia. Currently serving as the Head of Data & Analytics at Burson since July 2024, David previously held similar leadership roles at Hill & Knowlton, where responsibilities included overseeing research, insights, and campaign measurement across the UAE and Saudi Arabia. David's prior experience includes roles as Senior Strategist at Ogilvy and Data Analytics Manager at Hill & Knowlton. With a robust educational background, including a Master of Science in International Business from Hult International Business School and a Full Stack Web Development Bootcamp from Le Wagon, David possesses a solid foundation in both business and technology.