Arturo Huerta Olivares

Arturo Huerta Olivares is an experienced professional in the fields of marketing and communication, holding various leadership positions since the early 1990s. Currently serving as Vice President of Operations at ANP (Asociacion Nacional de la Publicidad) since July 2010, and as International Partner at Creativos&Medios since 2008, Arturo has also been the owner of Grupo Business Advantage since July 2003 and President of Business Advantage since January 1993. Previous roles include President of CICOM (Confederación de la Industria de la Comunicación Mercadotécnica) from March 2010 to March 2017, and President of Directa (Asociación Mexicana de Marketing Directo e Interactiva) from October 2004 to October 2008, where significant membership growth was achieved. With a Master’s degree in Administration from the Universidad Nacional Autónoma de México and a background in market studies at Technomic Consultans, Arturo has established a strong foundation in market research and strategic communications.