Pascalle van Hemert

Pascalle van Hemert is a business designer at Business Models Inc. since March 2021, focusing on creating purpose-driven visions and actionable strategies for clients, validating customer-centric innovations, and enhancing individual innovation skills. Additionally, Pascalle serves as a council member for Gemeente Vijfheerenlanden, advocating for sustainable community development and clear future visions. Previous experience includes roles such as Sustainability Business Designer at IMPACTING. today, where a master's thesis project was completed on sustainable food choices, and Strategic Marketing Creator at Light Tree Ventures, managing multiple brands and crafting market reports. Early career roles involved user experience design at VPInstruments and campaign leadership for STIP during the municipal elections in 2018. Pascalle holds a master's degree in Strategic Product Design from Delft University of Technology.