John Sierra

John Sierra is an accomplished Lead Product Designer and Design Director at Business Wire, with a strong background in digital design and creative direction across various industries. Since November 2022, John has been shaping product strategies for an international newswire provider, while also working as a singer and songwriter since September 2021. John Sierra has served as the Regional Chapter Coordinator for the Nashville Songwriters Association International since July 2020, fostering collaboration among songwriters in Raleigh, NC. Previous roles include Design Director at Pyxl, Lead UX & UI Designer at Red Hat, and Creative Director at M is Good!, showcasing expertise in user experience, branding, and digital storytelling. Additionally, John Sierra has entrepreneurial experience as the owner of JS Creative Designs, contributing a diverse skill set in sales, marketing, and client success. John holds a Bachelor's degree in Music from Liberty University and has pursued personal development in the creative field.