Sandra Zoratti

Sandra Zoratti is an award-winning author, speaker and accomplished business leader and was honored with the Marketer of the Year award from the Business Marketing Association. Sandra has extensive, real-world experience in successfully building, growing, launching and marketing new business opportunities around the world. She is a Chief Marketing Officer (CMO) and also serves on advisory boards to provide input on strategy and growth ideas. At IBM, Sandra built and launched the data-driven marketing practice called “Precision Marketing” from the ground up and has numerous proof points of its’ success around the world using insight-driven targeting, content and metrics. Sandra is recognized as a thought leader in the area of Precision Marketing and published her book on the topic. (book on Amazon: Precision Marketing: Maximizing Revenue Through Relevance.) Sandra’s career has included experience at blue chip technology leaders such as IBM, Westinghouse, Ricoh and Avery as well as setting up her own marketing practice. Sandra has a Bachelor’s degree in Chemical Engineering and a Masters in Business Administration.