Lucrezia Scarapicchia

Lucrezia Scarapicchia is a seasoned sales professional with extensive experience in B2B sales and business development, currently serving as the B2B Sales Team Manager for Southern Europe at Busuu since April 2021. Lucrezia has successfully led sales strategies across Italy, Spain, and Portugal, implementing MEDDPICC methodology and improving conversion rates. Prior roles include Senior Business Development Manager at Busuu, where strategic partnerships and market expansion were key focuses, and Senior Sales Manager at EURACTIV, emphasizing client relationship building and sales cycle management. Lucrezia's background also includes significant experience in policy advising at the European Parliament and in advocacy at the European External Action Service, complemented by formal education in International Relations and European funds management.