Brand Marketing Lead (uk&i)

📣  A bit about the role.  

We’re looking for an experienced Brand Marketing Lead responsible for driving long-term growth in the Fresh dog food category, and for the Butternut Box brand in the UK & Ireland. As the European market leader in Fresh we have built a brand around challenging the category to raise the bar through higher quality ingredients, better cooking processes, and superior customer service. This is because we believe dogs deserve better.

To support our next phase of rapid growth we’re hiring for a multi-skilled brand marketer who can truly lead on defining and executing our UK brand plan, ensuring we’re effectively analysing our performance against the goals and objectives set. The role requires an understanding of how different channels and activities can work together to drive a bigger impact than the sum of their parts, as well as an ability to translate customer insight into clear creative briefs and assets.

You will report directly to the UK Managing Director, and will have a dotted line to the Global Head of Brand based in the UK.

In this role you can expect to…

• Take ownership of growing the Butternut Box brand sustainably and efficiently in the UK & Ireland, including:
  • Executing impactful brand marketing activity across paid, owned and earned channels in the UK & Ireland
  • Owning and communicating the brand planning calendar for the UK
  • Contributing to global campaign briefing and leading channel-specific briefing processes
  • Seeking out new channels and activities to deliver brand-led growth
  • Scoping partnership opportunities with other brands, organisations and talent
• Measure the performance of our brand marketing efforts effectively to inform future plans, including:
  • Running carefully devised regional or channel-specific tests
  • Analysing overall brand performance through regular brand health tracking led centrally
• Act as a brand guardian for the UK & Ireland markets to ensure we’re executing in line with our brand guidelines, including:
  • Reviewing and feeding back on creative assets produced by our internal Creative Studio
  • Producing messaging guidelines for partners to inform the production of assets
• Report on and manage the UK & Ireland brand budget, including:
  • Periodic tracking of our delivered investment against the budget we’ve committed to
  • Acting as the lead contact for agencies and partners incl. negotiating terms and costs
• Foster strong relationships inside and outside the business, including:
  • Cross-functional teams e.g. Creative Studio, Global Brand Team, Data & Business Intelligence, CRM, etc.
  • UK & Ireland growth teams e.g. Marketing, Direct Sales, Retail
  • Global teams e.g. regional Brand Managers and Growth Managers

👋  A bit about you. 

• Experience in building compelling brand plans using customer and market insight
• Adept at executing campaigns with direct experience buying media for multiple channels
• A strong understanding of brand measurement principles, techniques, and KPIs
• Experience in managing all or part of a brand budget
• An eye for impactful design & copywriting and the ability to feedback on creative work
• Very strong communication skills and relationship-building with internal & external teams

🐶 A bit about us. 

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. #LI-Hybrid

As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us. 

 🙌 A bit about what we offer.

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service 
• 5 paid 'paws' days per year to support to learning and/or wellbeing
• £500 personal learning & development budget 
• Butternut Box employee discount 
• Enhanced parental leave
• Co-working office space. 
• Flexible working hours and work from home options 
• Cycle to work scheme
• Pension with NEST
• Private Medical Insurance with Vitality
• Private Dental Insurance with Bupa
• Time off for fertility treatments and pregnancy loss
• Paid sabbaticals for squad members with 5 or more years at Butternut
• Discounted gym access through MyGymDiscounts
• Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)

❗️A few things to note: 

• Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
• As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.

#LI-Hybrid