Machiel Tiddens

Chief Executive Officer at BuyBay

Machiel Tiddens has a diverse work experience spanning various industries. Machiel is currently serving as the Chief Executive Officer at BuyBay since September 2022. Prior to that, from June 2019 to October 2022, they held the role of Directeur Digitaal Platform at NLinBusiness.

Before joining NLinBusiness, Machiel worked at Albert Heijn as the VP E-commerce from January 2016 to June 2019. Machiel also served as the Director bol.com Plaza at bol.com from February 2012 to December 2015.

Machiel's earlier experiences include roles at Bacardi, where they worked in Sales Management from May 2010 to February 2012 and in Supply Chain Management from August 2006 to May 2010. Machiel also worked at Heineken, where they held various positions, including Teamlead Distribution and Customer Service, Consultant Distribution and logistics, and Management Trainee, from 2001 to 2006.

Machiel Tiddens has a diverse educational history. In 1987, they began their education at Gymnasium Haganum, where they studied subjects such as Latin, Dutch, English, mathematics, physics, chemistry, and economics. Machiel continued their academic journey at Elizabethtown College in 1993, studying liberal arts with a focus on industrial engineering for a year. Following this, Tiddens enrolled at the University of Twente in 1994, where they pursued a Master of Science degree in mechanical engineering, completing the program in 2000. Afterward, they attended Carnegie Mellon University from 2000 to 2001, where they participated in their MBA program. Finally, in 2002, Tiddens briefly attended the University of California, Davis, studying brewing science and earning an MBSC degree.

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