Buyerlink
Nancy Kawatra has a diverse work experience spanning multiple companies and roles. Nancy started their career as a Social Media Intern at MixOrg in 2011. Nancy then worked as a Category Manager at FabFurnish.com from 2013 to 2015. After that, Nancy joined ShopClues as a Category Merchandising Manager, where they were responsible for the sales, marketing, and promotional strategies for the Home & Kitchen category. In 2018, they transitioned to VWO, where they initially served as an Optimization Consultant, conducting growth experiments for clients. Later, they were promoted to the role of Sr. Website Optimization Consultant, providing end-to-end consultation services. In 2020, Nancy joined One & Body as an Optimization Specialist. Currently, they are working at Buyerlink, starting as a CRO Manager and later being promoted to the role of Sr. CRO Manager.
Nancy Kawatra obtained their Bachelor's degree in B.A Economics (H) from Delhi University from 2006 to 2009. Nancy then pursued their Master of Business Administration (MBA) in Marketing from IBS Hyderabad from 2010 to 2012. Additionally, they have obtained certifications in various fields such as User Certification Exam - Business from Dynamic Yield, User Experience from Interaction Design Foundation, UX Foundations: Prototyping from LinkedIn, Advanced Google Analytics and Google Tag Manager Fundamentals from Google, and Data-driven UX from CXL Institute. Nancy also holds the ISO 27001 Foundation - Information Security Certification from BSI.
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Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.