Steven A. Wilson

Director at Buyology

Steve Wilson is a marketing professional currently engaged in consulting and investment, with a focus on new business and start-up ventures. He is a member of the Queen City Angels, an angel-funding organization, operating primarily in Southwestern Ohio and Northern Kentucky. He serves on Advisory and/or Director boards for BrandImage, a global branding and design business; BUYOLOGY INC, a neuromarketing research company; Orthodata Technologies, a surgical device start-up; and Bob Sumerel Tire. He is Vice Chairman of the University of Cincinnati Foundation, and Treasurer of Maple Knoll, a Southwest Ohio continuing care community.

Mr. Wilson is the retired CEO of VNU Advisory Services. VNU, now The Nielsen Company, is the world's largest provider of marketing information and research. VNU businesses formerly under Mr. Wilson's responsibility included BASES, Claritas, Spectra Marketing, and HCI. He was also responsible for divisional new product development, acquisitions, and strategic planning.

Prior to his role with VNU, Mr. Wilson was President, of BASES (1989-1998); President, of SAMI (1986-1989); President, of Burke Marketing Research (1981-1986); President, of Market Audits (1977-1981) and he is a former Officer of Booz, Allen, and Hamilton (1977-1979). Mr. Wilson began his career in consumer products brand management at Warner-Lambert (1968-1973) and Richardson-Vicks (1973-1976).