Florencio de Andrade

Florencio de Andrade is an experienced strategic planner and CRM specialist with a strong background in consumer insights and brand performance across various industries, including jewelry and luxury goods. Currently serving as the Strategic Planner and CRM & Loyalty Lead at BuzzBrothers since February 2021, Florencio previously held key roles such as Brand Strategy & Performance Director at CHUS X CHUS and Responsible International Consumer Insights & Performance at Cartier, where responsibilities included market analysis and developing KPIs for communication strategies. With expertise developed through various positions at reputable firms like REMBRANDT CHARMS, The Data Strategy, OgilvyOne, and BETC, Florencio combines academic qualifications in business communication and strategic planning from esteemed institutions to drive effective marketing and consumer engagement strategies.