Rebecca Smith

Rebecca Smith is an accomplished professional with extensive experience in the fashion and wellness industries. Currently serving as an Innovation Strategist for Sleep & Wellness at Buzz since November 2023, Rebecca advises senior leadership on innovation strategies following the acquisition of RECLINER, a digitally-native sleepwear brand founded and led by Rebecca from 2015 to 2023. At RECLINER, significant achievements included successful collaborations with notable brands like Casper and American Airlines, alongside making impactful contributions to sustainability efforts. Prior roles include Global Director of Sales and Business Development at WANT Les Essentiels, where Rebecca repositioned the brand, and Sales Director at BCBGMAXAZRIAGROUP, where a successful strategy revitalized the Herve Leger brand, significantly increasing revenue. Earlier experience includes managing sales for Lulu Guinness Ltd, leading PR efforts at Jon Richard Ltd, and serving as Style Director for various publications. Rebecca holds a Bachelor's Degree in Joint Honors Philosophy and Art History from the University of Leeds.