Rebecca Smith

Rebecca Smith is an experienced innovation strategist and entrepreneur, currently serving as the Innovation Strategist for Sleep & Wellness at Buzz since January 2024, focusing on growth and innovation strategies in sleep and wellness categories following Buzz's acquisition of RECLINER. As the founder and CEO of RECLINER from 2015 to 2023, Rebecca built a successful digitally-native sleepwear brand that resulted in significant environmental impact and strategic partnerships before its acquisition by Buzz Products. Earlier career highlights include roles as Global Director of Sales and Business Development at WANT Les Essentiels, where Rebecca repositioned the brand, and Sales Director at BCBGMAXAZRIAGROUP, where Rebecca revitalized the Herve Leger brand, driving substantial revenue growth. Additional experience includes managing sales for Lulu Guinness Ltd across the Americas and establishing the PR division for Jon Richard Ltd. Rebecca holds a Bachelor's Degree in Joint Honors Philosophy and Art History from the University of Leeds.