Zhengde Lim

Zhengde Lim is a seasoned data professional currently serving as Lead Data Analyst at Bybit since May 2022, where expertise in advanced analytical tools has been applied to optimize marketing campaign performance. Prior roles include Senior Data Product Manager and Senior Analytics Consultant at NCS Group, where responsibilities encompassed preparing requirements documents and designing interactive dashboards. At Singtel, as Group Enterprise Strategy Manager, Zhengde Lim led research initiatives on video analytics partners and conducted financial analyses for growth opportunities. Earlier professional experiences include product management at Singtel and internships at Allianz and Standard Chartered Bank. Zhengde Lim holds a Master of Business Administration from Quantic School of Business and Technology and a First Class Honours Bachelor's degree in Industrial Engineering from the National University of Singapore, complemented by studies at Georgia Institute of Technology.