Victor Castro

Victor Castro is an accomplished professional with extensive experience in e-commerce and digital marketing. Currently serving as the General Manager of E-Commerce at ByHeart since August 2022, Victor previously held leadership roles at Bonafide Health as Vice President of Growth and Digital Product and Executive Director of Marketing & Digital. Additional experience includes board directorships at The Mountain and BDS Management Group, where Victor provided strategic marketing guidance. Notable achievements include driving over 20% revenue growth year-over-year at Zachys Fine Wine and restructuring e-commerce operations at Vermont Teddy Bear Company to achieve significant margin improvements. Victor's career began at Commerce Generation, culminating in the role of VP/Partner overseeing e-commerce and product development for a diverse range of clients. Victor holds a BS in Software Engineering from Champlain College.