Matt McBride is an experienced design leader currently serving as VP of Design and Head of Product Design at byte® since April 2021. Prior to this role, Matt was the Director of User Experience Design at Phenomenon, where responsibilities included enhancing the agency’s offerings through customer-centered product strategies and digital solutions. Matt’s background includes a tenure at POSSIBLE as Creative Director, managing large teams for notable clients such as DirecTV and AT&T, as well as serving as User Experience Director for major accounts like Sony and Disney. Earlier career highlights include positions as User Experience Lead at Schematic and Art Director at Braindock, along with foundational work as a Designer at About.com. Matt holds an MFA in Media Design from ArtCenter College of Design and a B.A. in Art History and Studio Art from Vassar College.