Edith Wu

Edith Wu currently serves as Head of Sales for SMB APAC and Head of SEA Regional Brand Partnerships at ByteDance since September 2022. Prior to this role, Edith held various positions at Meta from June 2014 to September 2022, including Head of Enterprise for APAC Gaming and Head of Industry for GCR North Region, where strategic partnerships were developed with major companies to enhance user growth and marketing strategies. Edith's career began at Google, where roles included Team Lead for Mid Market Sales in Greater China and Account Strategist focused on E-commerce and retail verticals, winning the 2012 APAC Innovation Award. Earlier experience includes a position as Sr. Marketing Executive at Financial Times. Edith holds a Bachelor's degree in Business Administration and Management from China University of Geosciences (Beijing).