Flora Cheng has extensive experience in e-commerce and product operations, currently serving as the Category Strategy lead for Lifestyle and FMCG at ByteDance's TikTok Global E-Commerce Thailand Operation since August 2021. Key achievements include onboarding 120 top sellers, including renowned brands like Maybelline and Loreal, and significantly increasing daily GMV. Flora also designed impactful seller growth strategies in a special project role at TikTok Global E-Commerce Indonesia, realizing a 200% increase in GMV through innovative campaigns. Prior experience includes roles at Shopee, where Flora coordinated seller strategies and drove substantial order growth, and internships at Weibo and 17 Media, focusing on product operations and business development. Flora holds a Bachelor's degree in Journalism from Fu Jen Catholic University.
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