Jason Scherer

Vice President, Sales at C3 Industries

Jason Scherer has a diverse work experience in various industries, primarily in sales and management roles. From 2022 to the present, they have been working as the Vice President of Sales at C3 Industries. Prior to that, from 2021 to 2022, they served as the Director of Wholesale Sales at Verano, where they led the national sales organization and promoted the Verano brands across retail partners in the US.

Before their role at Verano, from 2018 to 2021, Jason worked as a Stay-at-Home Dad and Management Consultant. During this time, they actively engaged in the emerging cannabis industry, focusing on brand strategy, regulatory developments, and consumer trends. Jason also provided research and guidance for a new CBD health products company, identifying manufacturing partners and setting a vision for product commercialization.

From 2016 to 2018, Jason was the Managing Director/Chief of Staff at Realize Therapeutics, a startup focused on improving the patient experience with medical cannabis through smart devices, data analytics, and formulated consumables.

Prior to that, from 2015 to 2016, they served as the Director of National Accounts at Colson Group USA, where they designed and implemented a new National Accounts strategy and managed the sales team for the company's largest OEM customers.

From 2013 to 2015, Jason worked as the Director of Sales, US at Essentra, where they rebuilt the sales function and introduced multiple new brands.

Earlier in their career, from 2004 to 2013, they held various roles at W.W. Grainger, Inc., including District Sales Manager, Program Manager for the Virtual Account Manager Project, and District Sales Manager for Mid-Market Sales. Jason successfully led sales teams, developed sales strategies, and achieved significant revenue growth.

Overall, Jason Scherer has a proven track record in sales, management, and business development across a range of industries including cannabis, medical devices, manufacturing, and distribution.

Jason Scherer attended Bradley University, where they obtained a Bachelor of Science degree in Biochemistry.


Previous companies

Verano Holdings logo
Essentra logo
Realize Therapeutics logo


  • Vice President, Sales

    January, 2022 - present