Arlene Kim

Arlene Kim is a seasoned professional with extensive experience in market research and product development, currently serving as Sr. Market Research Manager at CAA South Central Ontario since August 2009. In this role, Arlene manages comprehensive qualitative and quantitative consumer research projects and was pivotal in the launch of the CAA National Customer Experience program in 2019. Previously, Arlene held the position of Insurance Product Development Manager, overseeing insurance product management and compliance. Earlier in their career, Arlene worked at The Nielsen Company as a Marketing Manager, where responsibilities included marketing and product development for new industries, and at ACNielsen, where Arlene led an operational team and managed client services training. Arlene's educational background includes studies at Seneca Polytechnic from 2000 to 2002 and from 1987 to 1990.