Jayne Firth

Jayne Firth has extensive experience in the travel and retail industry, currently serving as the store manager at CAA South Central Ontario since November 2007, where responsibilities include overseeing daily operations of a retail store and a full-service travel agency, along with business and people management. Prior to this role, Jayne worked at LoyaltyOne from October 1997 to October 2007 as a team leader, focusing on coaching and developing a team of call center travel agents. Jayne's educational background includes a Certified Travel Manager designation from the Canadian Institute of Travel Consultants (2008) and a diploma in Tourism Management and Business Management from Georgian College (1989-1992).