Alyne Yuzuki

Alyne Yuzuki has over 5 years of experience in marketing and communications, with a focus on digital marketing. Alyne is currently the Business & Strategy Director at Cadastra, a company that specializes in providing marketing services to businesses in the fashion, industrial, and consumer goods sectors. Alyne is responsible for the Media, CRM, Creation (Visual Design and UX), and Content (SMM and SEO) departments.

Alyne has extensive experience in strategic planning, with a focus on digital marketing campaigns. Alyne is skilled in creating communication and media plans that focus on performance/sales, traffic, and qualified leads for online brands. Alyne also has experience in managing a marketing department of 20 employees, as well as participating in the construction of business plans delivered to clients. In addition, they are responsible for defining goals and KPIs for performance, and providing consultative support during the launch of new projects, from the kick-off phase to go-live.

Alyne is also experienced in structuring marketing and performance workshops for alignment during the launch of new ecommerce projects. Additionally, they are responsible for improving store performance indicators (ROI, CTR, conversion rate), partially managing the Business Review process that encompasses store performance across all sales channels, and suggesting and implementing retention tools and strategies. In their role at Cadastra, Alyne also identifies new opportunities for conversion tool implementation, opens new channels and fronts for media, and manages special marketing projects (offline actions to engage online customers, omnichannel campaigns, live marketing events, relationship-building programs, b2b marketing plans).

The educational career for Alyne Yuzuki includes:

A Bachelor's degree in Relações Públicas from Faculdade Cásper Líbero,

A Master of Business Administration (MBA) in Marketing e Gestão Comercial from BSP - Business School São Paulo,

A certification from ALMA in Formação em Facilitação,

A certification from MindKids in Mindfulness,

A certification from Instituto CNV Brasil in Comunicação Consciente,

A certification from Positive Discipline Association in Disciplina Positiva,

A certification from Horizontes Coaching in Analista Comportamental Profiler,

A certification from ICIJ - Instituto de Crescimento Infantojuvenil in Coaching Infantil, Parental e Familiar,

A certification from Agile School in Professional Scrum Foundations,

A certification from SBPNL in Programação Neurolinguística (PNL),

A certification from Aerolito in Digital First, and

A certification from Descola Cursos Inovadores in Comunicação Não Violenta (CNV).

They are on a team with Lizandra Weeck - Media Manager, Giovana Schwarz - Business & Strategy Director, and Hugo Novaes - VP of Creative Hub. Alyne Yuzuki reports to Thiago Bacchin, CEO.