Paul Bannister

Paul Bannister is the Chief Strategy Officer at CafeMedia. Paul has been with the company for 15 years and 10 months, and has held various positions during their tenure, including Chief Strategy Officer and EVP of Strategy. Paul was a member of the launch team at CafeMedia (then CafeMom) and has lead the creation of many of CafeMedia's primary products and properties. In the last several years, Paul has launched CafeMedia's branded content operation (Content Lab), influencer platform and spearheaded the industry-leading programmatic approach that CafeMedia has built.Currently, Paul leads efforts to integrate new advertiser opportunities into our newly acquired AdThrive platform. This includes scalable video programming and pre-roll, network-wide media takeovers, private marketplaces and a new influencer management platform.

In addition to their work at CafeMedia, Paul is also a Limited Partner at FirstPartyCapital and a Board Member at IAB Tech Lab.

The team of Paul Bannister, Chief Strategy Officer, is responsible for the company's sales and strategy. They work to ensure that the company's products are meeting the needs of their customers and that their marketing efforts are effective. They also work to grow the company's operations and improve its financial performance.