Jennifer Sendrow is a seasoned media professional with extensive experience in live event production, content development, and strategic leadership. Currently serving as Co-Founder and Managing Partner at Cake Machine Productions, Jennifer previously held the position of Executive Producer at New York Public Radio, where responsibilities included overseeing The Jerome L. Greene Performance Space and directing over 140 live events annually, managing a budget exceeding $2 million, and cultivating strategic partnerships. Earlier roles included producing multimedia events for WNYC, reporting for FM News 101.9, and creating live talk programming at Martha Stewart Living Omnimedia. Jennifer's educational background includes a BA in Literature/History from New York University, a Fulbright Scholarship at Aarhus University, and an Advanced Certificate in Wine and Spirits from the Wine & Spirit Education Trust.