Cal Performances
Amy P. Ferrara is an accomplished event management professional with extensive experience in the arts and entertainment sector. Currently serving as an Event Manager for Cal Performances since May 2024, Amy has previously held the position of Onsite Event Producer at Off the Grid from June 2022 to October 2024. With a long tenure at Cal Performances from October 2006 to October 2020 as Event Manager and Greek Theatre Manager, Amy also worked as Operations Director for Herbert Barrett Artist Management from December 2002 to September 2006. Early career roles include Video Director & Editor for the Lower East Side Biography Project, Sales & Servicing Representative for Trawick Artists, and Assistant Director at the Hokin Multimedia Arts Center. Amy holds a Master's degree in Arts, Entertainment and Media Management from Columbia College Chicago and a Bachelor's degree in Theatre / Design & Technology from the University of Wisconsin-Stevens Point.
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Cal Performances
Cal Performances is the performing arts presenting, commissioning and producing organization based at the University of California, Berkeley. The origins of Cal Performances date from 1906, when stage actress Sarah Bernhardt appeared at the William Randolph Hearst Greek Theater to help rebuild public morale after the devastating San Francisco earthquake and fire in April of that year. Over the subsequent century, Cal Performances grew to become the largest, multi-discipline performing arts presenter in Northern California, and one of the largest university-based arts presenters in the United States. The mission of Cal Performances is to produce and present performances of the highest artistic quality, enhanced by programs that explore compelling intersections of education and the performing arts.