Shona Goodwin

Shona Goodwin is an experienced marketing and sponsorship professional with a diverse background spanning multiple roles in both the corporate and nonprofit sectors. Currently serving as a Sponsor Account Manager at The Calgary Stampede since September 2021, Shona previously held positions as an Advisor for Canadian Tire Corporation, focusing on partnerships under the Sport Chek brand, and as a Sponsorship Coordinator at The Calgary Stampede, where management of mid-level sponsorship accounts and B2B sales coordination were key responsibilities. Additional experience includes leading a team in gym floor installations at Titan Hardwood, developing emergency response plans at H2Safety Services Inc., and creating marketing strategies for West Island College. Shona's academic credentials include a Bachelor of Business Administration in Marketing from Southeast Missouri State University.