Caliente Interactive
Alejandra Jimenez is a seasoned professional in sports sponsorship and management, currently serving as the Sports Sponsorship Coordinator at Caliente Interactive since March 2018. In this role, Alejandra oversees the optimization of major sports sponsorships, including partnerships with Liga Mexicana del Pacifico and prominent tennis events in Mexico. Significant achievements include launching a landmark deal with Chivas de Guadalajara. Prior to this, Alejandra held roles as the P.E. Coordinator at Escuela Playas Elementary and Jr High School and as the Assistant Coach for the men's basketball team at CETYS Universidad. Academically, Alejandra holds a master's degree in Organizational Psychology and a bachelor's degree in MarketingManagement from CETYS Universidad.
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Caliente Interactive
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“Caliente Interactive (“Caliplay”) is a leader in the regulated Mexican online casino and sports betting market. With a focus on marketing and user experience, Caliplay operates several websites that offer a range of online gaming entertainment services, including sports betting, casino games, slots, live games and mobile betting. The Caliente brand associated with Caliplay has a rich history that dates back to 1916, and has consistently expanded to several states of Mexico and in more than a dozen countries in Central and South America. Caliplay is committed to providing industry-leading responsible gaming practices. For more information, visit www.caliente.mx