Lara Guirao

Lara Guirao is a seasoned professional with extensive experience in communications and marketing. Currently serving as the Trade Marketing & Branding Coordinator at Calier since September 2023, Lara has been with Grupo Indukern since April 2014, where roles have included External Communications Manager, Corporate Communications Coordinator, and Communication Specialist. Expertise includes media relations, digital and social media strategy, and internal communications alignment. Previous consulting work with ATREVIA involved PR and communication for notable companies, complemented by digital literacy training for Barcelona Activa and journalism positions at TVE and Cadena SER. Lara holds multiple degrees in Communication, Public Relations, and Agile Methodologies from prestigious institutions, underscoring a strong academic foundation in the field.