Betsie Zeedyk

Sr. Director, Sales - National Accounts at Califia Farms

Betsie Zeedyk's work experience includes various roles in sales, marketing, and leadership. Betsie started their career at Alpha Xi Delta in 2000 as an Educational Leadership Consultant. After that, they worked at Chowan University as an Assistant Director of Student Life in 2003. In 2005, they joined Kellogg Company where they held positions such as Sales Strategy & Planning Coordinator, Account Executive, and Manager of Sales Planning and Business Development. In 2013, they moved to Kashi Company as a Manager of Customer Marketing, focusing on Kashi Innovation. Betsie returned to Kellogg Company in 2014 as a Senior Manager in Customer Marketing and Innovation, and later became a Senior National Account Executive, responsible for managing key center store segments. In 2019, they joined Califia Farms as a Director of Sales, overseeing the entire Southeast Grocery region. Recently, they assumed the role of Senior Director of Sales - National Accounts.

Betsie Zeedyk obtained their Bachelor of Arts (B.A.) degree in Organizational Communication from Alma College, where they studied from 1996 to 2000.

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