Lisa Smith

Lisa Smith has a diverse work experience spanning several companies. Lisa started their career as an Event Manager at MKTG INC in 2003, where they developed strategies for event marketing campaigns and managed contractual agreements. Lisa then moved up to become a Senior Event Manager, overseeing a team of event managers and generating high interest through major events and program promotions. In 2014, Lisa became a Regional Director at MKTG INC, launching and executing programs in 7 markets within 30 days.

In 2016, Lisa joined Diageo as a Division Marketing Manager, contributing to a $143.2M annual revenue by developing marketing plans, sales tools, and promotional programs. Lisa also managed distributors and multiple agencies.

Lisa's most recent role was at Califia Farms, where they held several positions. As Director of Experiential Events from 2018 to 2020, they led the planning and operations for the experiential team, overseeing national integration, marketing communications, and cross-functional event strategy. From 2020 to 2021, Lisa served as the Director of Marketing Operations, responsible for overseeing marketing operations and processes. Their final position at Califia Farms was Director of Customer Marketing and Sales Operations, where they developed trade promotion and customer development strategies, coordinated interdepartmental communication, and provided sales insights and analysis.

Overall, Lisa Smith has a wealth of experience in event management, marketing operations, and customer marketing within the food and beverage industry.

Lisa Smith holds a Bachelor of Arts degree in Communications with a focus on Public Relations from California State University, Fullerton. The specific start and end years of their education are not provided.