Erica Wohlwend

Erica Wohlwend is currently serving as the Vice President of Marketing & Strategy at caliray. Prior to this, she held various marketing positions at companies such as L'Oréal, The Estée Lauder Companies Inc., and VEGAMOUR, INC. Erica has a strong background in marketing, specializing in skincare, haircare, styling, and men's products within the retail, salon, and distributor sectors. She obtained her BS in Retail, Merchandising & Product Development with minors in Business and Communications from Florida State University, and also pursued a degree in Digital Marketing Strategy from Harvard Extension School.