Rohan Verma

Rohan Verma is the current Director of User Acquisition & Growth at Calm. Prior to this, they worked as the Associate Director, Growth and Performance Marketing at MZ from June 2014 to February 2020. Rohan was also responsible for creating and maintaining a comprehensive bookings and revenue based financial model with short and long term projections for each product division.

Verma also worked at Zend Technologies from February 2013 to June 2014 as a Financial Analyst. Rohan's responsibilities included developing, measuring, and reporting on Financial metrics and KPIs to measure growth in the Subscription business, designing weekly/monthly dashboards and tracking variance against plan for reporting to executive management.

In addition, they were responsible for analyzing monthly recurring revenue (MRR) to track new customer acquisition, upsell, customer retention and churn. Rohan also established methodology for measuring Customer Acquisition Cost and Lifetime value of a customer in subscription based recurring revenue model.

Rohan Verma has an MBA in Global Finance & Strategy from Thunderbird School of Global Management and a Bachelor of Engineering in Electronics and Telecommunication from University of Mumbai.

They are on a team with Katie Shill - Senior Director of Marketing, Erin Hassey - Senior Director of User Acquisition, and Mavis Brefo - Director of International Growth. Rohan Verma reports to Monica Austin, Global Head of Marketing & Communications.