Ricardo Palomares Borja is a seasoned expert in retail marketing with over 25 years of experience. Currently serving as the Director Técnico Consultoría Estratégica at Marketing Retail Solutions, Ricardo has been pivotal in executing strategic marketing projects aimed at enhancing retail excellence since 1995. As an international speaker and educator, Ricardo has delivered lectures and seminars in various esteemed institutions including ESIC Business & Marketing School and the University of Granada. In addition to teaching, Ricardo is an accomplished author with publications in retail marketing. Ricardo's earlier career includes leadership roles at Mercasa, and a strong educational foundation in marketing from various renowned institutions complements extensive consultancy experience in commercial innovation within the retail sector.