Gerson Silva

Gerson Silva is an experienced sales and marketing professional with a strong background in managing commercial strategies and market execution across multiple sectors. Currently serving as Gerente Territorial de Vendas at Campari Group since May 2023, Gerson oversees sales strategies in Paraná and Santa Catarina. Prior roles include Gerente Comercial and Trade Marketing Coordinator at Grupo Lactalis, where Gerson focused on retail strategy and trade marketing initiatives. Previously, Gerson held positions at Coca-Cola FEMSA as Gerente de Vendas and Coordinator of Planning and Commercial Intelligence, and at SPAIPA S/A as Coordenador de Projetos Comerciais. Gerson began a career in market intelligence and planning at PLANO TRIO and GVT. Educational qualifications include degrees from FGV, Live University, FAE Centro Universitário, and Universidade Tuiuti do Paraná, with a focus on strategic management, market intelligence, and marketing.