Gustavo Guerra is an accomplished marketing professional with extensive experience in the spirits and beverage industries. Currently serving as the Global Marketing Director for the Mexican Portfolio at Campari Group since March 2020, Guerra leads strategic marketing initiatives for brands such as Espolòn Tequila and Montelobos Mezcal. Prior to this role, Guerra worked as a Marketing Consultant for Heineken USA, managing Hispanic sponsorships, and served as Brand Director for Tecate at The HEINEKEN Company, where successful marketing strategies garnered recognition for the brand in boxing and soccer. Earlier experience includes a role as Marketing & Commercial Director for CHIVAS FC and positions at HEINEKEN MÉXICO that resulted in significant market growth. Guerra holds a Bachelor's degree in Marketing from Tecnológico de Monterrey and completed executive education in Digital Marketing at NYU Stern School of Business.
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