Monica Weir

Monica Weir, MBA, CTC, currently serves as the Sr. Marketing Director at Campbell Travel, focusing on brand awareness through integrated marketing campaigns within the travel industry. With extensive experience as a Freelance Marketing Specialist and Brand Consultant, Monica has developed marketing and loyalty programs for diverse clients across multiple sectors. Previous roles include Director of Marketing at ITS - Internet Travel Solutions, where significant digital and brand advancements were achieved, and Sr. Manager, Membership & Marketing Programs at ROVIA LLC, where substantial membership engagement and revenue growth were realized. Monica's career spans various marketing leadership positions, including Director of Marketing at Elite Alliance Hospitality and Hotels.com, contributing to strategic expansions and revenue increases through innovative marketing initiatives. Education includes an MBA in Marketing Management from The University of Dallas and a BA in Journalism/Public Relations from The Ohio State University.