Elizabeth Hackbarth

Elizabeth Hackbarth (Peterson) currently serves as the Director of Consumer Insights at Campbell's, focusing on strategies to drive growth for the Goldfish brand. Prior to this role, Elizabeth was the Head of Commerce and Merchandising Customer Insights at Beauty For All Industries, where leadership encompassed mentoring a team and integrating insights into key business decisions. Elizabeth's experience also includes serving as Associate Marketing Director for Human Insights at The Clorox Company, focusing on growth and innovation in consumer insights, and working as a Consumer Insights Manager for Bounty and Pampers at Procter & Gamble, driving significant advancements in market understanding and product innovation. Elizabeth holds a Master of Science in Polymer Chemistry and dual Bachelor of Science degrees in Chemistry and Environmental Science from Texas State University.