Shira Blum

Shira Blum is a Senior Manager Consumer Insights at J.Crew, with previous experience at FUEL CYCLE and Ipsos. Shira has a strong background in managing client relationships and research projects across various industries and countries. In their previous roles, Shira has executed concept, product, and pack testing, brand health and positioning, as well as A&U trackers efficiently. Shira's education includes Yeshiva University and Weinbaum Yeshiva High School.