Saurabh Sarkar

Saurabh Sarkar is a seasoned data and digital marketing analyst currently working at CanadaHelps since February 2021, where responsibilities include dashboarding using Tableau/LookerStudio, A/B testing data analysis, predictive modeling, and implementing digital marketing data attribution. Previously, Saurabh held the position of Senior Data Analyst at Flight Centre Travel Group from October 2017 to November 2020, focusing on data architecture for SEO, data frameworks for analysis, KPI measurement, and customer churn prediction. Saurabh also served as Lead Analyst at TD, managing data infrastructure for customer journeys, and Lead Analyst at CIBC, overseeing digital measurement strategies and automated testing frameworks. The early career included roles as a Lead Database & QA Analyst and Process Mining Data Specialist, with expertise in data validation and operational insights. Saurabh holds a Bachelor's degree in Electrical and Electronics Engineering from Penn State University and multiple nanodegrees in predictive analytics and data analysis from Udacity.