Barry Alexander

Barry Alexander currently serves as the Chief Marketing & Diversity Officer for the Canadian Marketing Association, a position held since November 2023. Prior experience includes roles such as Principal, Marketing and Strategy Advisor at THG Strategy from 2017 to 2023, and Vice President of Brand Marketing at Knixwear where Barry significantly enhanced brand health and performance. In previous positions, Barry led marketing efforts for Iovate Health Sciences, the Hamilton Tiger-Cats Football Club, Maple Leaf Foods, and Molson Coors Canada, achieving substantial market share growth and strategic brand transformations. Academic credentials include a Bachelor of Commerce from Queen's University, obtained in 2004.