Canadian Marketing Association
Barry Alexander currently serves as the Chief Marketing & Diversity Officer for the Canadian Marketing Association, a position held since November 2023. Prior experience includes roles such as Principal, Marketing and Strategy Advisor at THG Strategy from 2017 to 2023, and Vice President of Brand Marketing at Knixwear where Barry significantly enhanced brand health and performance. In previous positions, Barry led marketing efforts for Iovate Health Sciences, the Hamilton Tiger-Cats Football Club, Maple Leaf Foods, and Molson Coors Canada, achieving substantial market share growth and strategic brand transformations. Academic credentials include a Bachelor of Commerce from Queen's University, obtained in 2004.
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Canadian Marketing Association
The Canadian Marketing Association represents Canada’s leading business sectors and all marketing disciplines, channels and technologies through thought leadership, growth, development and education. CMA is the largest Canadian marketing association educator, championing the Chartered Marketer designation, a nationally-recognized program that allows for the top marketing talent in Canada to invest in their career development. As the marketing profession's leading advocate on key public policy issues, CMA develops self-regulatory standards for its Members. For more information, please visit http://theCMA.ca.