Eric Yeung

Eric Yeung, MBA, is an accomplished marketing professional with extensive experience across multiple industries, currently serving as the Vice President of Marketing at the Canadian Opera Company since June 2024. Throughout a diverse career, Eric has held key leadership roles including Vice President of Marketing at The Royal Conservatory of Music, and Vice President of Brand & Acquisition Marketing at Manulife, where significant achievements included crisis management during the COVID-19 pandemic and the establishment of Marketing Mix Modelling to enhance ROI. Previous experience encompasses roles at Rogers Communications, Mondelēz International, and Kraft Foods Group, with notable accomplishments in brand innovation and strategic marketing, underpinned by an MBA from the Schulich School of Business and additional training in executive management and psychology. Eric also contributes as a Volunteer Advisor at MaRS Discovery District, supporting the growth of promising startups.